Firm Of The Future Tour Ends..... Firms Of The Future Begin


Ron Baker's Firm Of The Future Australian eastcoast tour wrapped up in Sydney on Friday 16 March with approximately 300 professionals attending Forums and MasterClasses in Hobart, Melbourne, Brisbane & Sydney.

Ron & I also got to have discussions with ACLA in house counsel in Melbourne & Sydney on "Obtaining Value & Price Certainty from Your Law Firm" and with some firms. We were also fortunate to meet with the respective Legal Services Commissioners of New South Wales, Queensland & Victoria, speak to several APSMA members over dinner on value based pricing and Ron was interviewed by various business, legal and accounting press who reported on the tour and the principles behind Firm Of The Future.

If you were one of those who attended any of these events- a big thank-you to you for making the whole tour such a success. I not only wish you all the best in your ongoing journey to be a Firm of the Future but again remind you that there are numerous sources where you can seek assistance and guidance at any time. These include the Firm Of The Future Facebook page and LinkedIn Group, the Verasage website, or by contacting Ron Baker and I direct as well as any of the other organisers of this tour. These organisers included Matthew Tol from mta optima, Matthew Burgess from McCullough Robertson, Michael Stewart from Integrity Accountants, Michael Bradley from Marque Lawyers, Steve Major from The Trusted Authority and of course my Associate Jess Hadley.

Thanks also to our supporters without whose assistance this would not have been possible. These include Alli Murphy from Redstick Strategic Communications, the Austlaw Group for opening up their Hobart Conference to other professionals so they could hear Ron present, the Queensland Law Society for making their rooms available for the Brisbane Forum & MasterClass, DX Toll for all their transport assistance, the Melbourne Cricket Ground for hosting the Melbourne leg, Trish Hyde CEO of the Australian Corporate Lawyers Association (ACLA), Colin Jasper from the Asia-Pacific Professional Services Marketing Association (APSMA) and to Jenny Watson for all her organising skills in Brisbane.

Whether you attended any of these events or not I urge you to listen to this short podcast interview with Ron Baker by Ed Kless on Ron's summary of his "Tour Downunder". (Apologies, the link may not work in Google Chrome)

We still have a few copies left of Ron Baker's books so if you are interested in purchasing any of them contact Jess or I. Here is the order form.

Whilst we might have a long way to go in the professions overall before we completely move away from pricing our services solely by time, the change is happening and is gathering momentum as evidenced by this tour and its discussions that focussed much more on how we can change our business model and pricing structure not why. Most professionals now know why we should make these changes for the betterment of both our current and future professionals and clients. At the moment the innovators and early adopters are leading the way and I genuinely commend them for their courage and leadership.

With your help one day we will bury the billable hour......and with it burn those timesheets.