Benchmarking = Institutional Copying

"Dear Financial Benchmarker,

I am a 21st century law firm.

I don't look like my competitors.

I don't want to copy my competitors.

I am innovative.

I focus on the future instead of the past.

I am collaborative-internally & externally.

I am genuinely customer focussed.

I focus on effectiveness rather than efficiency.

I use key predictive indicators- not key performance indicators as my measurements of sustainable success.

I concentrate on increasing my customers profit.

I utilise technology if it can assist what I do for my customers.

I only work with customers who understand the value I provide to them.

I do not leverage people x time x hourly rate.

I price everything up front.

I do not keep timesheets.

I guarantee my work & my price.

How can you help me?

I didn't think so.

Its not you-its me,I've changed.

Thanks for the memories."