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“Better isn’t necessarily always better; different is better.”
A perfectly competitive market is generally defined as one in which at least all of the following conditions exist together:
- zero entry or exit costs (there are no/low startup costs),
- zero transaction costs (customers are free to go where they please)
- firms have a relatively small market share (no single firm dominates the market),
- ‘factors of production’ are mobile in the long run (labour and capital can be modified easily), and
- an homogenous product (an easily substitutable product, characteristics do not vary across suppliers).
In such a market there are only two conditions which can be altered by the firm itself; one is modifying labour and/or capital, the other is defining their product so it is perceived to be ‘less substitutable’ or to use plain English – different. The latter is also the only way a firm can command a price premium above that of ‘the market’.
The perfectly competitive market is mostly a theoretical concept; this specific set of conditions do not generally occur together, although some industries have notable similarities and are what you could call “near-perfect”. Utilities are one example; how many times have you been asked to change electricity companies and not really understood (or cared about) the difference?
Putting the Plan into Succession Planning
The below article appeared in the March 2012 edition of the Australasian Law Management Journal and can be found on their website here or downloaded in PDF format.
Putting the plan into succession planning
The failure to groom successors in a law firm is a recipe for disaster for both the firm and the founding partner who one day hopes to successfully exit the business, writes John Chisholm.
There is little doubt that succession is one of the most significant issues facing professional firms of all sizes and from all regions in Australia. I suspect this may be the case in the United States and the United Kingdom, too.
Recently I gave a talk entitled Succession Planning: Why Most Firms Should But Don’t outlining some of the reasons that Baby Boomers are still hanging in there and failing to consider the need to plan for the inevitable. These reasons are complex, but often include:
- Financial position: Anecdotally some partners who might have before the global financial crisis considered retiring ‘shortly’ feel they are no longer in a financial position to do so. Equally, there are other partners who have seen their incomes increase substantially over the last few years, in particular, and even the mere thought of them leaving that income behind gives them the cold sweats.
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The Benefits of Fixed Fee Pricing – David Vilenksy
“For most of my professional life I have billed my clients in six-minute units. From the time I started out as a solicitor in the early 1980s, time billing was such an assumed part of the landscape that it barely merited discussion. Expressing reservations about it were regarded, if not as heretical, then certainly as futile.
Time billing was the way it had always been. If the system was to be abandoned, what possible alternative was there?”
David Vilensky discusses his firms transition to fixed fee pricing in his article which was published in the Law Society of Western Australia’s February edition of Brief.
The Benefits of Fixed Fee Pricing
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Lessons learned from History…for our Future
In the 1850‘s, despite unquestionable empirical evidence in support, the proponents of germ theory were viciously attacked by the medical establishment of the time who were largely in favor of the theory of spontaneous generation. They continued treating symptoms (sometimes successfully) rather than the cause. It was not until 1900 that this theory was recognised by its own profession as having merit – it then formed the foundation of modern medicine.
OK, so in most professions we do not deal with issues that are life threatening or can cause physical harm or disease like germ theory , but we do often deal with the symptoms of problems in our professions rather than looking at root causes.
It is no longer breaking news that the time based cost accounting and time based billing models are less than optimum and are increasingly being criticized both by those within our professions and those we seek to serve-our clients.
Like Germ Theory in the 1800′s, value based pricing and management without timesheets is not yet practiced by the majority of professionals. However overwhelming empirical evidence is out there and more and more innovative professional firms around the world successfully operate in a timeless environment. These firms are fully aligned with their client’s interests, their knowledge workers enjoy an atmosphere of collaboration and creativity, and firms profits are no longer capped by the physical hours their people can work.
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APSMA – Advanced Dinner
Date: Wednesday 7th March
Location: Allens Arthur Robinson, Level 27, 530 Collins Street, Melbourne
APSMA Advanced is a series of topical invitation-only roundtable dinners for senior practitioners in professional services marketing.
Our 2012 APSMA Advanced series is facilitated by Colin Jasper of Jasper Consulting.
About the featured guest:
Ron Baker describes himself as an Economist, Author, Speaker, Value Based Pricing Guru, Knowledge Worker Advocate.
Ron started his professional career in 1984 with KPMG Peat Marwick’s Private Business Advisory Services in San Francisco. Today, he is the founder of VeraSage Institute, a think tank dedicated to teaching Value Pricing to professionals around the world. He is a member of the Professional Pricing Society and currently resides in Petaluma, California.
Author of best-selling books, The Firm of the Future: A Guide for Accountants, Lawyers, and Other Professional Services (2003) and Implementing Value Pricing-A Radical Business Model for Professional Firms (2011)will be joining APSMA members to kick-off the 2012 APSMA Advanced dinner series
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